Social media sites are more popular now than ever. In just a few years, social media sites like Facebook and Twitter have changed the way we communicate about things as simple as restaurants we like or as important as breaking news. And this is still just the beginning. The importance of social media sites is going to continue to grow. Right now, I think most social media sites are still in their infancy stage. As the idea of a Web 3.0 continues to circulate, so will the shift in social media sites and their on-going importance.
According to cotc.edu, Digital Media Design designers combine practical and technical knowledge with their artistic ability to transform abstract concepts into concrete designs in many different types of media (2011). Social media sites are one of these medias. Social media sites are becoming more and more important to businesses. Because of this need for businesses to have social media sites, the need for digital designers is necessary. Blogging, sharing photos, videos, etc. for a company is all done on different social media sites. These sites have given the opportunity for businesses to share a form of communication that didn’t exist before thus making them more important if not necessary.
Social media is a marketing choice that all businesses will have to make at some point. According to Cole Harmonson, president and CEO of Far West Capital, social media is an investment, and while it is a cost-effective marketing choice, it takes work to manage (2013). Harmonson says that you can make accounts for you or your businesses at no charge, but you’ve got to give each and every network your own tender love and care. So if social media is not your forte, you need to hire someone. These types are jobs are something you would be able to find in the digital media design field. The investment that a business would have to make is going to be worth it for them to build their reputation with a more-important now than ever- online community and more and more businesses are realizing that is a reality.
cotc.edu, May 2011. Retrieved from <http://www.cotc.edu/programs-of study/Documents/COTC%20Fact%20Sheets/DigitalMediaTech_Graphics.pdf>
Harmonson, Cole. August 30, 2013. The Importance of Social Media for Small Businesses and Entrepreneurs. Texas Entrepreneurs Networks. Retrieved from http://texasenetworks.com/2013/08/30/the-importance-of-social-media-for-small-businesses-and-entrepreneurs/